Blaupunkt has been offering its products worldwide with the best possible value for money for decades. Nearly 100 years, every goods manufactured by Blaupunkt has been checked, tested and approved for sale. “We no longer need to manually attach the blue dot – this is our brand logo since 1938.”
A company “Ideal Radiotelefon- & Apparatefabrik” was founded in Berlin when radio was just beginning to develop. Product portfolio is headphones and radios. Headphones with particularly high sound quality have been marked with a blue dot as a quality mark. The blue dot quickly became a symbol of outstanding quality.
Blaupunkt produced the world’s first car radio.
The quality mark became the brand’s trademark, and the blue dot became the company’s name – Blaupunkt. “Just a little dot but it matters a lot.”
Wide range of consumer electronics has been expanded with the TVs and radios. The Arkona series has been very successful and popular since its launch. More than 1,000,000 car radios were sold.
Blaupunkt established the production of a wide range of consumer electronics and car multimedia electronics with the quality inherent in German manufacturers. Goods had been sold more than in the 50 countries around the world.
The full range of consumer electronics and car multimedia has been distributed over 50 countries.
Blaupunkt received the “Brands of the Century – Stars 2016” award. A panel of experts in collaboration with the editors of the specialized publishing house «Deutsche Standards Editionen» nominated Blaupunkt.